Harveys Supermarket Served Rural Residents with Rolling Stores

In the 1940s Aubrey Sizemore, of Nashville, GA, worked as a truck driver and salesman on a “rolling store” for Harveys Supermarket.

Aubrey Sizemore

Aubrey Sizemore (1910-1974)

Census records show that Aubrey Sizemore worked as a grocery salesman during that time period.  At the time of enumeration he was living with his wife, Maude Griner, and sons, Joe Sizemore and Bobby Sizemore in Nashville, GA. Also residing in the Sizemore household was his mother-in-law, Sarah Griner.

The 1940 census enumeration of Aubrey Sizemore confirms he worked as a grocery salesman.

The 1940 census enumeration of Aubrey Sizemore shows he worked as a grocery salesman.

Family members recall that Aubrey Sizemore drove a rolling store for Harveys Supermarket.

Harveys Supermarket, Nashville, GA. Image courtesy of www.berriencountyga.org

Harveys Supermarket, Nashville, GA. In addition to the location in Nashville, Harveys served rural residents with “rolling stores.” Image courtesy of http://www.berriencountyga.org

The Harveys Supermarket chain was founded by J. M. and Iris Harvey in Nashville, GA in 1924. Their son, Joe H. Harvey, took over the chain in 1950.  The rolling stores served rural residents all over the area, including the families residing in the Ray City area.

Harveys Supermarket once operated a fleet of "rolling stores" - trucks that brought groceries and dry goods to shoppers in rural areas.

The Harveys Fleet
Harveys Supermarket once operated a fleet of “rolling stores” – trucks that brought groceries and dry goods to shoppers in rural areas.

The Rolling Store, once a celebrated fixture in town and country alike, has also been a victim of these dramatically changing times.

A rolling store is exactly what its name suggests.  Although mobile vendors have existed since well before the nation’s founding, these vendors were limited by the distance their horses or feet could carry them. That changed with the spread of the diesel engine in the early 20th century. Rural families who lacked access to these mechanized forms of rapid transportation could still only make it into town maybe three or four times in an entire year to do their essential shopping, but now the store could come to them, often in the form of a brightly painted truck or retrofitted bus that would stop at the same places at the same time each week.

Everything was available from a rolling store’s efficiently stocked shelves: fresh fruits and vegetables, bread, canned goods, wheat flour, lard, kerosene and tools, pre-made underwear, overalls, shirts. Come early Spring, the trucks would be stocked with Easter dresses for little girls, and come autumn, that same shelf space would be filled with school supplies for the new academic year. Even with their hodge-podge of goods, these moving stores could easily sell out of everything each time they hit the country roads, which could amount to some 9,000 to 10,000 pounds of goods in a single day.  — Time Magazine

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In Berrien County, GA Aubrey Sizemore drove a daily route of 50 miles or more, stopping at houses all along the way. Many of these people didn’t have any way of getting to town unless they walked. He would slow and blow the horn and people came running out.  He would stop and let up the sides of the truck where you could see in to see the merchandise. 

The children came running for the penny candy the rolling store carried. They sold little syrup candies wrapped in wax paper.  The chewy candy was made from sugar cane and had a distinct taste. 

Some of the women would ask for goods and if the driver didn’t have them on the rolling truck he would bring them on the next round.

If you had something you wanted to barter, if you had a chicken, or eggs, or butter you could trade out for goods or for a “due bill” – a promissory note you could use for store credit at Harveys store in Nashville or from the rolling store. 

The Harveys rolling store had groceries and some dry goods.  You could buy needle and thread and other sewing supplies. You could buy yard goods – cloth – in three yard bundles.  A woman could make a dress from three yards.  Anything Harveys had in their store in Nashville you could find on the rolling store.   – Sizemore Recollections

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Many a rolling store’s motto was also “We Buy Anything, We sell Everything,” meaning rural families could also barter with the store, trading “eggs, chickens and pecans” for items like flour, shoes, or chewing tobacco. As a result, in addition to the children’s joyful cries of “Here it comes! Here it comes!” and the honking of the store’s horn, a municipality could often tell if a rolling store was on its way by the cacophony of squawking emanating from the overloaded chicken coops on the top or back of the truck. (This bartering policy also meant that many a child raided their family’s chicken house the morning of the rolling store’s scheduled arrival for an egg or two to exchange for a stick of gum or a piece of candy.)  While those who grew up running to greet the drivers of rolling stores remember these enterprises with great fondness, these endeavors could not withstand the rise of the personal automobile. – Time Magazine

 

During WWII, Aubrey Sizemore entered the US Navy.

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