G. V. Hardie Was Visionary Merchant

For about 30 years in the early 1900s Gordon Vancie Hardie was a merchant of Ray City, GA.  Among his marketing strategies was an arrangement with A. K. Hawkes Company to bring a visiting optician to Ray City.

By special arrangement, the firm of A. K. Hawkes, Optician, Atlanta, GA made visits to rural drug stores, like that of Ray City, GA merchant G. V. Hardie.

By special arrangement, the firm of A. K. Hawkes, Optician, Atlanta, GA made visits to rural drug stores, like that of Ray City, GA merchant G. V. Hardie.

G. V. Hardie ran advertisements in The Valdosta Times announcing this service for his patrons.

Feb 3, 1912 announcement in The Valdosta Times: G. V. Hardie, Ray City Druggist, brings optomistrist to town.

Feb 3, 1912 announcement in The Valdosta Times: G. V. Hardie, Ray City druggist, brings A. K. Hawkes optician to town.

A. K. Hawkes Company, eyeglasses and case. Image source: http://www.rubylane.com/item/634706-1003111/K-Hawkes-Co-Eyeglasses-Case

A. K. Hawkes Company, eyeglasses and case. Image source: http://www.rubylane.com/item/634706-1003111/K-Hawkes-Co-Eyeglasses-Case

About Gordon Vancie Hardie (1890-1937)…

Gordon Vancie Hardie was born in Pinetta, Florida on Tuesday, May 13, 1890, a son of Jessie F. and Lila D. Hardie. Gordon had a brother, Grover, who became a physician, and two sisters, Pearl and Maud.

Gordon spent his boyhood days in Florida; at the time of the census of 1900, his family was living in Withlacoochee, Madison County, Florida.

By 1910, Gordon’s father had moved the family to Georgia. Nineteen year-old Gordon was living in his parents household in Hahira, GA, where his father had acquired a farm.

While his father farmed, Gordon worked as a drygoods salesman. One of the merchants in town was Irvin “Plimp” Hodges. Plimp had spent most of his life farming in Lower Fork, Lowndes County, GA, but some time prior to 1910 he brought his wife and daughter, Addie, to live in Hahira, GA. Perhaps Gordon Hardie met Addie at her father’s store. Somehow they became acquainted and soon enough they were married.

Gordon Vancie Hardie and Addie B. Hodges were wed on November 25, 1912 in Lowndes County, GA. Perry T. Knight, Minister of God and native of Ray’s Mill, GA, performed the ceremony.

From about 1911 to his death in 1937 Gordon Vancie Hardie made Ray City, GA his home. He was buried in Beaver Dam Cemetery, Ray City, GA.

Grave marker of Gordon Vancie Hardie, Beaver Dam Cemetery, Ray City, GA.

Grave marker of Gordon Vancie Hardie, Beaver Dam Cemetery, Ray City, GA.

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1 Comment

  1. Mary Ann Ward Gean said,

    December 3, 2016 at 1:53 pm

    I have what is believed to be my great grandfathers glasses and case. On the outside of the old case reads A.K. Hawkes Co. 14 whitehall street Atlanta, GA was just looking to see if this case was pictured on the internet anywhere.


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