When Ray City, GA became incorporated in 1909, among the earliest businesses to be established was the drug store. In those days, the soda fountain was an essential element of the drugstore trade. The National Druggist trade magazine, in 1911, published The Practical Soda Fountain Guide in which they advised drug store owners, “you have a soda fountain, because every druggist is supposed to have a soda fountain.”
In their heyday, soda fountains flourished in pharmacies, ice cream parlors, candy stores, dime stores, department stores, milk bars and train stations. They served an important function as a public space where neighbors could socialize and exchange community news. In the early 20th century, many fountains expanded their menus and became lunch counters, serving light meals as well as ice cream sodas, egg creams, sundaes, and such. Soda fountains reached their height in the 1940s and 1950s. With the coming of the Car Culture and the rise of suburbia, they began to decline. Drive-in restaurants and roadside ice cream outlets, such as Dairy Queen, competed for customers. North American retail stores switched to self-service soda vending machines selling pre-packaged soft drinks in cans, and the labor-intensive soda fountain didn’t fit into the new sales scheme. Today only a sprinkling of vintage soda fountains survive.
The 1910 census of Ray City shows seventeen year-old Lutie Fender working as a “soda fountain salesman” – a soda jerk. Lutie was the son of Ray City hotelier, Wilson W. Fender. The Fender Hotel was was one of the historic businesses of Ray City. It was located in a wooden building on the northeast corner of Main and Paralleled Street in Ray City, ust across the track from the train depot of the Georgia & Florida Railroad. The hotel was operated by Mrs. Lena Fender. This building was destroyed by fire in 1913 or 1914.
The soda fountain became a long-time fixture in Ray City, as in small towns everywhere. By 1916, C.O. Terry was in business as a retail druggist in Rays Mill, GA (nka Ray City). It may be that he had assumed operation of the City Drug Co. at Ray’s Mill by that time. He later operated Terry’s Drug Store in Quitman, Ga., which became known locally for its soda fountain, among other things. In his book, My Whole Life and 48 Years of Small Town Family Medical Practice, Paul Tanner Jr., MD describes the work of a typical soda jerk, working in Terry’s Drug Store around 1940:
“I went to work at… Terry’s Drug Store, down the street. I was a full fledged Soda Jerk, working in afternoons after school, and Saturdays. They had sandwiches made from ham boiled in the back of the store, boiled peanuts, boiled in the back, pimento cheese mixed in the back, with lettuce and tomato. I went to work after school each day and left after closing at 9 PM. All the soda fountain was my specialty, too. On Saturday I worked from 10 am until closing at 11 PM. I was paid $2.50 a week. I continued working at Terry’s Drug Store off and on until I graduated from high school.” – Paul J. Tanner, M.D.
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